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Have you ever wondered why your promotional emails are getting completely ignored despite your best efforts?
In this article, I will explain why casting a wide net is a terrible idea for your first online business, and how narrowing your focus can instantly boost your sales.
The “Wide Net” Myth in Action
Early in my journey, I tried to sell a generic guide on “Weight Loss” for my MLM company. Because I was a newbie and terrified of missing out on a single penny, I thought that by targeting “everyone,” I’d make more sales. My logic was simple: there are billions of people on Earth, and most of them want to be healthier. So, I assumed my target market was Planet Earth.
I was completely wrong, and I made exactly zero sales. I was incredibly frustrated by this massive failure. I had the product, I had the links, and I was blasting it all over social media. I called my mentor, Tyson, practically begging for the “secret traffic loophole” I was surely missing.
Why Speaking to Everyone Means Speaking to No One
Tyson finally told me a harsh truth: if you try to speak to everyone, you end up talking to no one. The internet marketing gurus who tell you to “cast a wide net” are giving you terrible advice for your first business. When you try to appeal to the entire internet, your messaging becomes watered down, bland, and completely uninspiring.
The audience determines everything in your marketing strategy. Without knowing who you are trying to reach, you cannot begin to build a brand for a business or a product. If you don’t know who your audience is, you simply won’t be successful. The target audience is the particular demographic of prospective buyers you are attempting to reach.
Dialing In Your Demographics
We ended up pivoting that exact same weight-loss content I was failing with earlier. We changed the hook to “The Post-Workout Nutrition Protocol for Busy Software Engineers Who Hate Salads”. Suddenly, people weren’t just buying; they were thanking me. Why? Because they finally felt seen and understood.
When choosing a target audience, it’s important to consider a variety of factors. You should evaluate age, gender, location, income levels, and more. For example, the age of the audience should be considered when branding. If you are targeting a younger, hipper demographic, your brand should be lively and trendy.
Becoming the Big Fish in a Small Pond
The fastest way to eliminate 99% of your competition is to narrow your focus to a micro-niche. You want to become the big fish in a small pond. The more you are able to target a particular demographic, the more your brand will differentiate itself from the competition. This suggests that there will be less competition for you to worry about.
Your goal today is to stop being everything to everyone. Pick one specific person with one specific problem. Tailor your entire brand to being their ultimate guide through that problem. Choose your micro-niche today and watch your audience engagement soar like never before.
Warmest regards,
Josh
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This post contains affiliate links. If you click and buy, I may receive a small commission at no extra cost to you. I only recommend products I personally use and believe will benefit my readers.
